The role and characteristics of packaging and printing

The role and characteristics of packaging and printing

The role of printing

Printing technology is the reproduction technology of graphic information, and printed matter is the information carrier of spreading scientific and cultural knowledge.Printed matter is the carrier of text and image, the tool of information transmission, the medium of cultural communication, the reproduction of artistic works, the way of beautifying packaging, and the means of commodity publicity. It is the spiritual food and material basis of People's Daily life, and has become an indispensable part of human life.

Printing characteristics

(1) Replicability

Printing industry is a special processing industry, its task is to copy the graphic information in the original manuscript, the original manuscript is the basis and basis of printing operations.From the point of view of information, the printing process is the process of digitization of analog information (A/D conversion) - digital information processing - digital information analog reproduction (D/A conversion).

(2) Artistry

Printing is the crystallization of technology and art, has always been recognized by the world as "sacred art", "the mother of civilization", the process of copying the original manuscript, is also the process of artistic processing.Printing practitioners should have a certain ability to appreciate art, need to accurately grasp the artistic characteristics and style of the original manuscript, use appropriate reproduction means and process methods, reproduce the charm of the original manuscript, and enhance its artistic expression through image processing.