What is the purpose of gift box packaging?

Some professional insiders have analyzed the importance of the words commodity and product. He said that the unpackaged content is the product, and the packaged content is the commodity. From this, we can see that a product must be packaged before it can become a commodity in the market. The launch of a product does not necessarily mean that its sales plan is wonderful. Therefore, the packaging design of the product should be positioned properly before it goes to market.

The gift box packaging of the product is to establish a brand image and distinguish other brands. For example, brain platinum series products choose blue and white packaging, and the gift box packaging used in the launch of new products on the basis of the original brand is also a unified style of packaging, which integrates the original brand impression into the new product packaging, and consumers will easily accept it. The expansion of new tastes and new products requires an adaptation period. If new products are added to the original brand, consumers will easily accept the brand.
In order to attract customers' attention and make customers feel novel, some brands launch different styles of product packaging, which is to meet the needs of different channels or consumer groups, and adopt different packaging designs for the same product in different channels. Generally, this kind of goods is not accepted by consumer groups, so they need to use clever skills on the outer packaging to arouse consumers' desire to buy, such as shower gel gift boxes.

Usually in the fierce competition environment, operators are not willing to reduce prices to promote the sales of goods, but are willing to increase the content or capacity of goods to stimulate sales. Therefore, the promotional packaging of the new product release often attracts the attention of consumers, so before the packaging design, we must fully communicate with the packaging manufacturer, which can not only avoid the wrong packaging design, but also save each other's exploration time and cost. Designers can also more accurately grasp the key points that operators want to show, so that the direction of the design will be accurately understood, the main purpose of the gift box packaging design is to show the brand image and launch products.

▲Contact Information : Wendy
JC Display Packaging Co., Ltd
Email : pop@displaystandpop.com
Phone&Whatsapp : +86 17302647686