Festival gifts and souvenirs packaging characteristics

Festive gift packaging
(1) Concept expression
Festival gifts, as the name suggests, are gifts given on some festivals and festive days. It mainly includes some traditional festivals and anniversaries as well as weddings. According to different cultural traditions, the choice of festive gifts generally has specific meanings, such as giving apples at Christmas to wish others peace, and giving chocolates or roses on Valentine's Day to express love and so on. Packaging designed for the above gifts is collectively referred to as festive gift packaging.
(2) Packaging characteristics
1. Tradition
Many festivals have survived the changes of time, reflecting the accumulation of historical and cultural traditions. Although times are changing, their cultural connotations are inherited from generation to generation. The ways people celebrate festivals are also passed down from generation to generation, including the giving of festival gifts. Therefore, the traditional style of gift packaging design in the festival can foil the atmosphere, express emotions and is widely popular.
2. Festive
Most of the holidays have festive colors, so gift packaging should have celebratory significance both in decorative graphics and colors. Because different cultures have different aesthetic demands on decoration, the festival gift packaging should also present the diversity of visual aesthetics.
3. Commemorative
Some holidays celebrate people, events, or experiences, which makes them unusually memorable. For example, wedding, wedding anniversary, National Day, birthday gifts, the packaging design should have a certain commemorative significance.

Tourist souvenir packaging
(1) Concept expression
Tourist souvenirs refer to the exquisite, portable, and artisan gifts with regional and national characteristics purchased by tourists in the course of travel. The packaging designed for the above products is collectively referred to as tourist souvenir packaging.
(2) Packaging characteristics
1. Regional
Tourist souvenirs are often unique products of a certain tourist destination, so the packaging design should fully reflect the regionalism of the product, so as to achieve the role of promoting the tourist destination.
2. Cultural
With the development of cultural and creative industries, all tourist destinations are playing the cultural card and driving the whole industry through the development of cultural tourism. In the packaging design, the combination of pattern, color and other plane elements should reflect the local humanistic characteristics and product characteristics, so as to enhance the added value of products.
3. Commemorative
The souvenir of tourism is obvious, so the relevant information of the tourist destination should be expressed in the packaging design, and the packaging structure and shape design should be easy to preserve and display.
4. Convenience
Tourist souvenirs often follow consumers through the journey, so the packaging structure and shape design should pay attention to its convenience, such as easy to carry, strong protection and so on. In a sense, the convenience of the packaging of tourist souvenirs is one of the main factors influencing consumers' purchasing decisions.
5 Be artistic
Tourist souvenirs are often the most distinctive products of a place, so they often become the first choice for gifts to relatives and friends after a trip. Through the artistic design of packaging, the level and grade of the gift can be effectively improved, so as to achieve the purpose of enhancing the added value of the gift.