How to design the color of the paper gift box?

Cardboard gift boxes are often the outer packaging of a product and are highly valued. Therefore, it is required to be beautiful and to satisfy people's aesthetics. This depends on color design and deployment, and the connotation attached to graphics and text must also be expressed.

The most important thing is the color tone of the cardboard gift box. Hue is the general tendency and sentiment of the color configuration on the screen. It is the main color of a group of colors, and it is the dominant printing technology in the full screen. Packaging requires a momentary visual prominence on long-distance shelves to convey product information, which requires a strong overall sense of color to match the printing market.

Therefore, the key to packaging color design is the color design equipment consumables. The color design requirements are consistent with the main functions of the product. The color design requirements must be unified with the times, with the preferences of different regions and different nations, and must be able to adapt to this change and conform to the trend of the times.

Furthermore, it is the mutual contrast and contrast of colors. The two opposite colors are called contrast colors, and their hue and brightness are different, which gives people a vivid and strong contrast feeling. Only through contrast, can colors correctly express the image printing alliance.

Where there is contrast, there is also reconciliation. Two similar colors are called Harmony Printing Tools. The color harmony gives people a subtle, rich, elegant, pleasant and comfortable feeling.

Another important aspect of color is rhythm. People often say that music has rhythm. Why does color also have rhythm? Rhythm is an important factor that constitutes the form of the picture. There are many changes in the picture, such as strength, light and dark, rigidity and softness, virtual reality, etc. The alternation of these contradictions is not a simple repetition, but a variety of forms. Rhythmic movement, it has both repetition and development, and all aspects restrict and advance each other, reflecting the natural and harmonious printing market.

The basic requirement of the color design of cardboard gift packaging box is to handle the relationship between change and unity, seek change in unity, and seek unity in change. This is the so-called rhythm of color.

The color design of the cardboard gift box is very particular. It is not a simple association that can come up with a good idea at once. It requires repeated consideration and a mature grasp of color. The packaging design is definitely not a matter of overnight.