The importance of packaging color

As early as in ancient times, people have discovered that color has a preemptive effect. Packaging is the appearance of a product, and color is the most intriguing factor that attracts customers. Assuming that the corrugated paper promotion rack, POP paper display box, toy doll hook display rack, and food display box do not have any color, the artistic value of the product will definitely be greatly reduced, although the color has a strong visual appeal on the product packaging. Expressiveness, but it does not mean that the brighter the colors on the packaging, the better. Different colors have different psychological and physical effects on people. With the in-depth study of color, the perception of color becomes more and more subtle and diverse. Therefore, the selection of packaging colors must be just right to form a special, artistic and harmonious effect.        When we go to the supermarket and buy goods in the market, we are faced with a wide variety of goods on the shelves, each with a beautiful shape and bright colors, we will be more easily attracted by those packaging with strong colors, this is packaging The role of color. It can immediately attract attention, help consumers to have awareness and associations with products, thereby stimulating the desire to buy, and the effect of product packaging design depends to a large extent on the use of colors. It plays an important role in making it easy for consumers to identify products. From the perspective of the product seller, the use of plaid paper display stands, paper promotion stands, cosmetic display stands, etc. painted with appropriate colors can increase product sales.