What are the considerations of good packaging design?

I. Packaging layout design:

Packaging has become an integral part of modern commodity production, and also become a competitive tool for businesses. Excellent packaging design can not only protect commodities, but also attract consumers' attention, thus improving the competitiveness of commodities.
The appearance design of packaging is an integral part of layout design, which includes text, graphics and color.

Two, the function of packaging:

packaging is everywhere in life, it forms an organic whole with commodities.
Packaging plays an important role. It not only has the function of protection, but also has the function of convenience, sales and promotion of corporate image.
① Protection function The most basic and main function of packaging is protection function.
Packing should prevent not only physical damage, but also chemical and other damage.
Not only that, but to prevent damage from the outside in.

② convenient function

The so-called convenience function refers to whether the packaging is easy to carry, transport, storage, use and so on.
An excellent packaging design, its starting point should be people-oriented, standing in the user's point of view to design, so that not only can let consumers feel humanistic care, but also can improve the consumer's favorable degree of goods.

③ Sales function

In today's increasingly intense market competition, packaging is a sharp tool of market competition, excellent packaging design can attract consumers' attention, so as to improve market competitiveness.
For example, manufacturers always name "brand new packaging, brand new listing" to attract consumers, which is the most typical performance of packaging to improve competitiveness.

Nowadays, packaging has been included in one of the four P strategies of enterprises (Position market, Product, Package, Price). It can be seen that packaging plays an important role in improving the corporate image.
Packaging design is an important means to establish the affinity between products and consumers, so excellent packaging design can promote products at the same time to enhance the shape of the enterprise in the eyes of consumers.

III. Packaging text:

The importance of text in layout design is needless to say, and the layout of text should be coordinated and unified with the overall style of packaging.
The text in the package layout includes the brand name, captions and advertising words.
① Brand name: packaging is also an important part of enterprise publicity, highlighting the name of the brand is also one of the means of promoting the enterprise.
Usually the brand name will be placed in the visual center of the package, usually very striking, prominent.
Not only that, the brand name will have a strong decorative, strong visual impact.

② Explanatory text:

Captions are usually long and should be clear and easy to read to create a sense of trust.
Usually the instructions are printed on the non-visual center of the package, such as the side or back of the package.

③ Advertising words:

Advertising is an important means of publicity, adding advertising words in the package can promote the content of the product and the characteristics of the product.
The advertising words on the general package have outstanding effect, flexible and diverse, which can make people have good impression and pleasure after reading, so as to generate interest in the product and achieve the purpose of purchase.

Four, packaging design skills packaging on the shelf is a silent salesman, in recent years, the market competition is fierce, more people are trying to make it play a sales function.
How to improve the sales function of packaging?
This can be achieved through the following three things.
(1) In the display environment, packaging color, pattern, modeling and other aspects should be able to distinguish from other similar products, so as to stand out.
(2) The positioning of products determines the style of product packaging, which should conform to the aesthetic taste of consumer groups.
(3) Additional value can be added in packaging design according to channel and price differences.
For example, you can use high-quality handbags to improve reuse.

If you want to learn more please contact:

Melinda

Shenzhen JC Pop Display Co., Ltd

JC Pop Display(HK) Co., Ltd

​Email: sales01@displaystandpop.com

wechat/whatsapp:+86-17301935393

Web: www.displaystandpop.net

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