How To Choose Color For Product Packaging Box Design

First, the classification of the color of the packaging box: Color can be divided into four categories: primary color, secondary color, complex color, and complementary color. Its three elements include hue, purity, and lightness. Various elements have different attributes and meanings. Hue refers to the appearance characteristics and differences of colors. The basic hues include red, orange, yellow, green, cyan, blue, and violet. Their wavelengths are different, and they affect the human retina to produce different color perceptions. Among them, red, orange, and yellow light have larger wavelengths and are more sensitive to color. Human vision has a strong impact, while blue, green, and purple light have smaller wavelengths and weaker impact. Hue can reflect the inherent color and warmth of things. Purity is a qualitative indicator of color quality. Brightness refers to the amount of stimulation of color light to the human eye. In the face of different colors, people will have different psychological reactions such as warmth, light and shade, severity, strength, distance, expansion and contraction.

Secondly, the color design of the product packaging box should be matched with the attributes of the product: the color design should enable consumers to associate the characteristics and performance of the product. It should be emphasized that no matter what color, it should be based on the basic starting point of matching the content of the product. According to the color of the product packaging box, consumers can associate the product in the package. For example, green tea boxes can reflect green tea such as Biluochun, and red tea boxes can reflect black tea. If this practice is violated, it may mislead consumers, which is not conducive to the sale of goods. The use of image color should follow the principle of appropriateness and vivid image.

How to use color in the end: Generally, red tones imply enthusiasm, enthusiasm, and unrestrainedness, and are mostly used in cosmetics and food; blue tones are quiet, cool, and calm, and can be used for swimwear, water sports equipment, cold drinks, summer vests, fans, refrigerators, etc. The use of blue in hardware machinery and electrical appliances can also give people a sense of freshness. In addition, hospital hygiene products can also use blue tones; purple tones are noble, elegant and mysterious, and are often used in high-end cosmetics, jewelry, and gifts; yellow tones Pleasant, lively, rich, used to wrap textiles, it will make people feel warm.

In the final analysis, commodity packaging should be able to meet the aesthetic needs of consumers and express the emotional voice of consumers. Only by embodying and evoking the good emotions of consumers with colors can they arouse their desire to buy

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