The Characteristics Of Business Gift Packaging

Business gift packaging:
(1) Concept expression
Business gifts, also known as enterprise gifts, are commemorative gifts given to each other by enterprises and institutions in business activities or meetings, festivals and other social occasions in order to strengthen the feelings and business exchanges between each other, which covers a wide range of commodities, including: digital household appliances. Leather bags, cups and tea sets, stationery books, advertising clothing, creative promotion, craft gifts, home textiles and other packaging designed for the above gifts are collectively referred to as business gift packaging.
(2) Packaging characteristics
1. Formality
Business gifts and their occasions are more formal, so the packaging design can not be too casual, from the material selection, production process and other aspects should pay attention to fine and benign, in order to reflect the sincerity of the gift giver.
2. Commemorative
As a business gift product packaging with enterprise name and logo, in order to enhance its commemorative, which is conducive to maintain the persistence of the meaning of gifts.
3. High-end
Business gifts are mostly delivered through high-level communication activities, such as high-end conferences and forums. Therefore, the specifications of the gift packaging can fully reflect the degree of respect that the sponsor organization or the donor side has for the recipient, and also reflect the status of the recipient in the donor's mind from the side.
4. Propaganda
The recipients of business gifts are often VIPs, socialites or well-known media personalities. They are the target consumer groups of high-end products. Therefore, many businesses will use the opportunity of business gifts to promote products.