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What Is The Role Of Packaging Design For Brand Development？

2024-12-19

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Conceptual convey

The concept can strengthen the connotation of the product and deepen the impression of the audience. This invisible packaging will have a great impact on product sales. The conversation of ideas in place makes people feel the real interest point, and the brand has the potential to appreciate.

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Increase value

Creative packaging can not only increase the value of goods, but also cultivate consumer group loyalty to brands. In the improvement of packaging grades, the value of the enterprise is increased. Therefore, creative packaging only grasps the real value only by grasping consumer psychology.

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Visual attraction

Creative packaging plays a key role in attracting vision. The spread of brand packaging exceeds the general advertising communication effect. Enterprises must attach importance to creative packaging. In terms of packaging visual, color matching, and the selection of fonts, visual stimulation is increased, so that the product is displayed on the display rack to attract customers' vision.

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Brand recognition

Brand recognition is the prerequisite for consumption. It is just a rough or unclear impression in consumers' minds. Under this impression, when consumers encounter companies or brands, they will have a sense of intimacy.

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