Sports shoe packaging boxes are the point of contact between the brand and consumers. Can we use this point of contact to enhance the charm of the shoe brand and increase the brand’s appeal to consumers? The designer tries to make some efforts in the aesthetic aspects of the sports shoe box, such as the color, pattern, material, shape, etc., to make the buyer's impression of the shoes and the brand unique in the consumption scene.
Nowadays, well-known sports shoe brands attach great importance to the design of sports shoe boxes, and it can be said that they have made a lot of effort. For example, Nike uses a yellow sports shoe box design, allowing consumers to recognize it at a glance. Adidas sports shoe box uses blue, which also brings a deep impression and high recognition to consumers.
Nowadays, well-known sports shoe brands, like Nike and Adidas, do creative design of sports shoe box patterns and colors, but also boldly and innovatively design sports shoe box shapes. For example, Converse has launched a fun triangle shoe box. Converse’s creative triangle shoe box design can be used as a decoration. In addition, using 5 shoe boxes at the same time can form Converse's five-star logo. This interesting interactive design may be more attractive to loyal Converse fans.
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