In today's sales market, it is no longer dominated by sellers who mainly sell, but by buyers who mainly buy. Of course, these two factors are complementary, but we have to consider how sellers let buyers stay. Then in commodity sales, a regular shelf can only let buyers know about you, but cannot remember you; therefore, as a merchant, we must think deeply about making your products more bright. To make your products speak or even deliver, you must abandon the conventional concepts of the past. Instead of using a shelf to display the products, you must use a display rack with corporate culture and product characteristics to reflect the products.
A single product display can no longer satisfy the consumer's vision. As the spokesperson of the product, the display rack can perfectly shape the value and benefit of the product. It can not only guide buyers to understand the product, but also allow buyers to remember the brand and leave an impression.
Of course, the shelf does not mean that it is useless, it is still indispensable in life, but the field has been clearly distinguished. Conventional shelves tend to be more warehousing, while various stores tend to be more customized merchandise display racks with brand characteristics.