Three Principles To Be Observed In Store Display

The principle of store display is established on the basis of consumers, as far as possible, use display methods that are convenient for consumers to find themselves, so that consumers can easily see and understand. Three principles to be observed in store display:

★ Wide distribution-can be bought
In order to build up the brand awareness of their products, some companies blindly publicize their products on TV stations, newspapers, magazines and other media. After consumers have recognized their products, only a few stores have the products for sale, causing many problems. The phenomenon that consumers want to buy and cannot buy. Therefore, the distribution of products must be wide, so that consumers can go to the mall to buy your products.

★ Obviously-visible
If consumers can’t see the product they want to buy in the store, and don’t want to spend too much energy to find the product, they may choose the same type of product with similar quality and similar price. Therefore, the product should be displayed prominently The position allows consumers to easily see your products, and the number of series combinations is sufficient, wide horizontally and deep vertically, so that customers feel the richness of the products and generate a sense of trust.

★ At your fingertips-get it
There is a supermarket in Guangzhou that puts children’s toy products in a higher position, and they did not consider the height of the target consumer group, so that the toy product area "doors can be a bird". Therefore, in the store, it must be based on consumers’ Change the display method of the products in due time for the specific situation, place your products in a place that is easy for consumers to take, and maintain a certain sense of freshness, which is conducive to the second purchase; and the products are best displayed on a display rack with a height of 1.5 meters , Because it is easy to choose, the different types of display are clearly distinguished, so that customers can see at a glance.