The Design And Printing of Paper bag

Paper bag packaging not only provides convenience for shoppers, but also takes the opportunity to promote products or brands again. A well-designed handbag will make people love it. Even if the handbag has a striking trademark or advertisement, customers will be happy to reuse it. This kind of handbag has become one of the most efficient and inexpensive advertising media.

The graphic design of handbag design is eclectic. In modern packaging design, realism is often not used, but the free form of dot, line and surface is used, which is widely used in the packaging design of many fashionable goods.

The purpose of the handbag design is to pursue the rationality of its functions in the behavior of portable goods, while transmitting the information of the goods or displaying a corporate image or displaying a unique cultural atmosphere. The design requirements for handbags should be simple, strong to handle, and relatively low cost. The design of patterns should pursue novel, simple, free and avant-garde concepts, and play various functions of promotion, communication and display.　Handbags with protective and storage functions are one of the mediums for visually conveying product image. The requirements for handbag packaging are mainly manifested in two aspects: 1. The product itself is relatively high-grade and high-quality, so relatively high requirements. 2. The promotion of the product itself and its image should give the handbags a distinctive commodity personality or the pursuit of corporate cultural quality.

Paper bag design is generally required to be concise and generous. The front of the tote bag design and printing process is generally based on the company’s logo and company name, or the company’s business philosophy is added. The design should not be too complicated, which can deepen consumers’ understanding of the company or product. Impression, to obtain good publicity effects, handbag design and printing have a great effect on expanding sales, establishing famous brands, stimulating purchase desire and enhancing competitiveness. As a prerequisite for the design and printing strategy of handbags, the establishment of corporate image is more important than negligible. As the basis of design composition, the grasp of form psychology is very important. From the perspective of visual psychology, people reject monotonous and uniform forms and pursue diverse changes. The design and printing of handbags must reflect the company's distinctive characteristics.