Digital Packaging Printing Is A New Trend

1. The innovation and rise of digital packaging printing

The development of digital packaging and printing technology has created unprecedented opportunities for brands to get close to consumers. Mintel pointed out that this year will be a turning point in the development of digital packaging printing. Digital printing will no longer be used only for private customization and limited customization of branded products, but will stand out due to its advantages such as economical benefits and short update and market cycles. The stage of the mainstream packaging market.

2. Packaging size diversification and contextualization

Packaging design size pays more attention to catering to consumers' consumption needs and habits, and flexibly adjusts according to usage scenarios, which has become a new trend in packaging design. Mintel proposed: The new packaging design size specification will be more open and diversified. It should not only provide diversified packaging solutions of different sizes that are more consumer experience considerations, but also consider the packaging size and use for consumers. The convenience of the scene and the matching of comfort.

3. Combination of packaging design and mobile devices

The intervention of modern technologies such as digital mobile phones has made product packaging design rely on people's daily mobile phones for information transmission and brand promotion, making it more convenient and efficient, and greatly enhancing the intimate interaction between brands and consumers. For example, JohnnieWalk, the world's largest whisky brand, released a brand new bottle packaging with new technology for his BlueLableWhiski last year. The bottle is equipped with a label with NFC (NFC sensor), and all the detailed information about the whiskey can be obtained by consumers close to the bottle through their mobile phone.

4. Less is more "transparent and simplified packaging

According to a Mintel survey, 58% of British consumers will check the raw materials and composition information when purchasing products, and 76% of consumers will be concerned about the addition of artificial preservatives. Marking too many useless or false information will interfere with consumers' judgment and affect the desire to buy. Therefore, the outer packaging that allows consumers to clearly see the condition of the product, clean and concise labels, clearly marked key information, and orderly labels can best win the favor and trust of consumers.

5. Flexible packaging with strong plasticity and changeability

According to a 2015 Mintel survey, 32% of consumers regard flexible packaging with plasticity as a symbol of modern and fashionable packaging. However, how to solve the brand image differentiation and recognizability in the "flexible packaging era" is the key problem to be solved by brands and the packaging industry.

6. Green environmental protection and ecological packaging

According to Mintel research, although many packaging brands have made efforts in the environmental protection design of packaging, there is still great potential for the development of green and environmentally friendly ecological packaging. When the price of the product is equal to the quality of the product, green environmental protection and reusability will become the determinants of consumers' desire to buy. Therefore, brands cannot underestimate the impact of this factor on their brand competitiveness and marketing strategy.