Transposition thinking is a quality that every salesman should have , standing in the customer's perspective to think about the problem. But customer always wants free sample,should we charge for sample or not?
Paper display rack manufacturers think: paper display rack industry's imitation is strong, they are all customized according to customers' requirements, the largest technical content of making paper display stands lies in the structure, as long as you get a paper display rack sample ,it can be produced in almost any paper products factory.If the customer said they want free proofing, we are firmly not to do.First I don't calculate the cost of raw materials for paper display rack sample. The products designed for customers by myself are time-consuming and labor intensive.Finally customers do not make goods or or choose another company with lower price to produce, such as this case who is willing to provide free samples?Who will foot the bill for those workers?A large number of customers make inquiries every day, if every customer asks for free proofing, how can our factory survive?
The buyer thinks: how can I confirm the order to you without samples before the mass production of paper display rack? So you need to provide a sample to show me what it looks like and whether it is what I want.
In my opinion, I support the supplier's point of view, and I will definitely charge the sample fee.Why is that?
First: the paper display rack factory does have the cost in the proofing process.And the process is complicated.Once a customer asked for customized paper display rack proofing, I quoted the proofing fee of 200USD, then the customer immediately said it was crazy.Because other similar functional products on the market only sell more than 100 yuan.At that time, I talked to her about why the proofing fee was so high.Factories are economies of scale, and the production cost of large orders is very low.The proofing belongs to customization, which is done by the design master of our company. It takes several days and a lot of energy to complete this sample, and the cost is very high.Moreover, the use of proofing cutting, proofing also needs depreciation costs, these costs are not borne by the supplier, but by the customer to bear.
Second: Paper display rack industry products are not innovative, the same design paper displays ,many factory can do it, the difference is the design of the structure . If you get a sample, it can be made in almost any paper products factory, when the customer compared the price many times, they take samples to the lowest price factory to produce, Many merchants have done this before.When we decided to make samples for customer, we also hoped to establish a mutually beneficial relationship through this sample making. After they got the samples, they unexpectedly cooperated with others. Therefore, the paper display rack samples will be charged.Under the circumstance that the customer's real purchase demand is not judged correctly, charging the sample fee is a good litmus test of sincerity.The customer will not care about the sample fee if he wants.
Wendy from Shenzhen JC POP Display Co.,Ltd says : Although the sample fee will scare away many customers, but they are not 100% customers until they place an order.At most, it's a willing potential customer.Paper display rack fee will be returned after mass order , we also expressed the sincerity of receiving orders.Hope you can understand the factory's difficulties!Thanks!
You will understand us by reading this chatting records below.
Customization contact person : Wendy
Email : pop@displaystandpop.com
Company Web : www.displaystandpop.com